Foodland Super Market, Hawaii's largest locally owned and operated grocery retailer, recently launched a mobile app for both iPhone and Android. The app, built in partnership with mobile commerce provider DoubleBeam, was rolled out Jan. 29 and has seen a tremendous customer response with more than 19,000 downloads in the first three weeks.
Foodland customers can load their Maika`i loyalty cards to their mobile devices, view their Maika`i point balances and track their progress toward earning My Rewards certificates for free product, grocery discount or HawaiianMiles. In addition, customers can create personal shopping lists by adding items directly from Foodland's weekly ads, scanning product barcodes or just by typing them in. Using the store locator feature, customers can find the nearest Foodland location and identify which stores are open based on the current time.
"Foodland has had a long tradition of finding innovative ways to deliver great value and service to our customers,” said Cheyne Manalo, Foodland's director of Web and online programs. “Acknowledging that our customers are quickly adopting technology into their daily lives presented us with a great opportunity to further engage with them and build upon providing excellent customer service. In working with DoubleBeam we were able to quickly bring to market a unique mobile app that reflects who we are as a company and enhances our customers' shopping experiences."
"Mobile commerce offers retailers an incredible platform with which to interact with customers. The capabilities available can truly help improve customers' lives, saving them time and money,” said DoubleBeam CEO Ted Tekippe. “Progressive retailers like Foodland understand that the use of technology can lead to better customer engagement, increased loyalty, lower operating costs, and improved differentiation from their competitors. We have been delighted to work with Foodland and look forward to adding even more features, functionality, and commerce to the platform in the future."
Foodland Super Market has a total of 32 stores spanning four islands with 2,500 employees.