EL SEGUNDO, Calif. — Former Estee Lauder executive Suzanne Dawson has joined high-end skincare brand Murad as its new CMO. Dawson will oversee all global marketing, including brand development, advertising, public relations, creative and education for products, services and new market opportunities. She will report to GM Richard Murad.
Dawson will be responsible for driving brand growth and equity through global initiatives, identifying new market opportunities, driving product development, increasing consumer engagement and brand profitability and developing an overall growth strategy for the company.
“Suzanne’s global experience and expertise will be highly beneficial to Murad,” said Murad. “With her entrepreneurial spirit and proven track record, I am confident that Suzanne will play a crucial role in leading the overall growth strategy for the company and will successfully drive brand growth, which will allow the company to continue to transform the skin and lives of current and future customers around the world.”
Dawson comes to Murad from Estee Lauder Group and has more than 25 years of experience in the beauty and cosmetic industries and, having worked on three continents, brings a global perspective to the company. Most recently, Dawson was VP of global innovation, where she was responsible for corporate strategy of the hair care and natural & green categories. Prior to that, Dawson joined Aveda Corporation as executive director, global spa development and was subsequently promoted to VP of global marketing in 2005, where she substantially grew market share, sales and profit and was responsible for bringing to market some of Aveda’s most successful products, which represented 29% of global sales.
In addition to her corporate experience, Dawson is an entrepreneur who, since her 20s, has owned several highly successful businesses and beauty brands. Born in India and a native of Australia, Dawson holds a bachelor of business in marketing from Monash University in Australia.