Premium denim brand True Religion named former top executives from Levi Strauss & Co., and Gap inc., to its board of directors.
The purveyor of premium products said John Anderson and Marka Hansen agreed to serve on its board. Anderson spent 32 years at Levi Strauss & Co, ultimately serving as president and CEO while Hansen previously spent 24 years at Gap and most recently served as president of Gap North America.
“(Anderson and Hansen) bring an unparalleled understanding of the denim industry,” said True Religion CEO David Conn. “John’s background as CEO of Levi Strauss will be a valuable asset in guiding our business strategy and global operations and Marka’s product expertise will help support the evolution of our iconic brand positioning. John and Marka will serve as a resource for our management team and we are fortunate to benefit from their insight as we continue to position True Religion for the future.”
True Religion operates 148 stores in North America and 30 international locations and its products are also sold in department stores and boutiques.
The company’s distribution strategy is a far cry from the mass market approach which Anderson and Hansen are most familiar.
“True Religion is a strong, iconic brand with deep roots as a leader in premium denim,” said Anderson said. “David has set the company on the right path and built an outstanding management team. True Religion is now well-positioned to continue bringing innovation to the industry throughout its next phase of growth.”
Hansen added that, “joining the board of True Religion is an opportunity to work with one of the best management teams I have seen. True Religion is an original, visionary brand that has strong heritage and great potential.