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Former QVC chief to head merchandising at Rue La La

BOSTON — Private sale site, Rue La La, has appointed Darlene Daggett as a president overseeing merchandising, programming and member experience. Daggett will report to Ben Fischman, founder and CEO of Rue La La and be headquartered in the Boston and New York offices.

Daggett's background includes 18 years at QVC Inc., one of the world's largest e-commerce retailers. In her most recent role, as president of QVC U.S. Commerce, she was responsible for merchandising, planning, broadcasting and new business development.

“Rue La La’s culture and success reminds me of the early years at QVC,” explained Daggett.  “I am extremely excited to join a team committed to changing how consumer’s shop.  I believe the unique passion of Rue La La’s members, the quality of its brand partners and large addressable audience may present an even larger market opportunity.”

In her role, Daggett will be instrumental in further building Rue La La as a premier specialty retail destination across all major areas of business including fashion for men and women and the Living category. She will be responsible for sourcing strategies as well as working with the creative and merchandising teams to marry product with unique programming.  Daggett has served as an advisor to the company for the past 12 months.