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Former Safeway VP joins BevMo! leadership team

Specialty beverage retailer BevMo! has appointed former Safeway executive Douglas J. Ratto as the company's EVP, chief merchant. Ratto will lead the buying, planning, allocations and distribution teams at BevMo!

"Doug is a terrific addition to our team. The level of industry expertise and strategic initiative he brings to BevMo! will help ensure our continued growth and differentiate us in the marketplace as the neighborhood beverage store of choice," said BevMo! CEO Alan Johnson. "Doug's experience in the alcoholic beverage category and his work with top retail brands is unparalleled. We welcome Doug to the BevMo! team."

Ratto comes to BevMo! with more than 25 years of retail and marketing management experience. Since 2010, Doug served at Safeway as SVP, GM of alcohol/tobacco, home care/general merchandise & family care, and was responsible for the strategic development and tactical implementation of all aspects of this business. Prior to that, Ratto led two business units including beverage/snacks and alcohol /tobacco at Safeway.

Ratto began his career as a store manager for Vons, and progressed with increasing levels of responsibility in buying, merchandising, marketing, and category management roles, for the alcohol, tobacco, and snack categories. He earned his bachelor of science in business Administration from the University of Southern California.

BevMo! operates 145 stores across California, Arizona and Washington.