Welch's has appointed Tom Dixon as chief marketing officer. Most recently, Dixon was VP and GM for the Schwan Food Company’s frozen pizza division.
“As a family-farmer owned business, Welch’s has been delivering the goodness of the grape to adults and children alike for generations,” said Dixon. “I’m excited to become part of this iconic brand with such a rich heritage and a portfolio of family favorites. I’m looking forward to continuing Welch’s tradition of bringing consumers nutritious and delicious products.”
Headquartered in Concord, Massachusetts, Welch’s has been in business for more than 140 years.
“Tom brings a wealth of innovation expertise and relationship-building experience with consumers to Welch’s,” says Brad Irwin, Welch’s president and CEO. “We’re thrilled to have him on board to take our current products to new heights and to bring the delicious and healthy Concord grape to more people and places with new offerings.”
With Schwan’s, Dixon repositioned brands such as Red Baron and Freschetta, launching new advertising and bringing consumer driven innovation such as gluten-free pizza to market. Dixon also held consumer brand leadership roles at companies that include Kimberly Clark, Coors Brewing Company and General Mills. He has a bachelor of science in political science/management from the United States Air Force Academy; a master of arts in political science from Howard University; and a master of business administration in marketing from the Kelley School of Business at Indiana University.