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Former Target digital strategy exec heads to Adconion Direct

Adconion Direct, a leading global cross-channel digital advertising company, has named Nathan Jokinen as VP of strategic development. Jokinen spent nearly a decade in business development and digital strategy at Target.

In his new role, Jokinen will focus on strategic innovation and the retail vertical. The company recently launched an automotive vertical focus and opened offices in Detroit and Boston. According to the company, its integrated cross channel platform technology delivers in-depth audience insights from display, video, mobile, email and social to maximize digital ad campaign performance and engagement.

"Adconion Direct is leading the way, both in technology and methodology, for the next generation of cross channel digital advertising," said Jokinen. "Adconion Direct's unified technology platform truly brings the highest level of performance and audience insight for advertisers using cross channel data. As online advertising spend for retail in the U.S. is projected to reach $10.52 billion in 2014 and continues to be ranked highest in digital advertising spend of all industries, I'm thrilled to join the Adconion Direct team at such a pivotal time for both the company and industry."

"We are pleased to welcome Nathan to Adconion Direct, with his proven success in digital strategy for one of the largest North American retailers, Target," said Kim Reed Perell, CEO of Adconion Direct. "Nathan possesses tremendous knowledge on advertising and optimization platforms, making him ideal to lead our strategic business development efforts. His expertise in data, media, and technology combined with his deep understanding of retail and CPG make him an incredible addition to our team as we continue to grow using Adconion Direct's cross channel platform to drive performance for advertisers."

Adconion Direct’s clients include Anheuser-Busch and Kellogg's.