Francesca’s appoints new VP, head of boutiques

Francesca’s has tapped David Minnix Jr. as the new VP and head of boutiques. The former chief stores officer at Dots Fashion will start his job overseeing the upscale boutique chain’s operations on July 8.

Minnix has also formerly worked for retailers like Zales and Pearle Vision, and at Dots Fashion oversaw store support and loss prevention departments, among other duties. At Francesca’s Minnix will oversee the company’s 519 boutiques, each of which is meant to feel like an independent shop.

“David's track record in nurturing and leading the sales teams makes him an ideal partner as we continue to refine the in-boutique experience for our customers,” Francesca’s CEO Neill Davis said.



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