Fresh & Easy has launched a full-scale marketing campaign inviting customers to discover the company’s new image.
Since transferring to new ownership in November, the company said, it has reinvigorated the brand and its stores with the aim of being the anytime, anyway, anywhere solution for getting healthy, convenient and affordable food.
The campaign will include radio, outdoor, digital and social media elements running in all markets. The campaign is centered on Five Pillars that Fresh & Easy says differentiates it as new kind of market designed for modern consumers: affordable organics, handmade in our kitchen, delivered fresh daily, no hidden unpronounceables and meal solutions.
“Our goal with this marketing campaign is to welcome shoppers to see the new Fresh & Easy,” said Mike Evans, Fresh & Easy’s head of marketing. “We set out to make our stores and our brand fresher, easier and more relevant to modern consumers who are looking for healthy, convenient options.”
Fresh & Easy operates 167 stores in Arizona, California and Nevada.