A new effort from Gap Kids is allowing parents the chance to have their child featured in an ad campaign in 2015.
With the Gap Kids Class of 2014, parents can send three photos of their child through the store’s recently launched social media channels, and receive a sharable video as confirmation.
"At Gap we recognize the pride that all parents take in their kids on the first day of school and we are excited to help them celebrate and share that joy with the annual GapKids Class," Gap’s Global Chief Marketing Officer, Seth Farbman, said. "By creating the @GapKids social channels, we are offering great outfits and giving parents a place to be entertained and inspired.”
Through Sept. 15, parents in the U.S., Canada, Japan and France can submit three photos from their computer of social media account of their kids on GapKidsClass.com. In October, the pool of entries will be whittled down to 20 per region. The next month, four winners will be chosen per region.
The contest is a newer, social media-minded version of Gap’s Casting Call contest that it ran for six years.