As part of its international growth strategy, Gap plans to open five franchise-operated Old Navy stores in the Philippines in 2014.
The first two Old Navy stores will open in Manila this month, and there are plans to open three more stores in the second half of the year for a total of five Old Navy stores this year.
“This is an extremely exciting time for Old Navy,” said Robert Frank, EVP, Old Navy International. “With our recent entry into China and continued growth in Japan, the openings in the Philippines position us for further growth in Asia and beyond.”
The first of two Old Navy stores, a dedicated three-story building, will open in the heart of Manila’s fashion and shopping district, Bonifacio High Street, March 22. The second store will open in the Glorietta mall March 29.
“The Philippines is a natural fit for Old Navy as the country has a strong and growing economy, and consumers in the market are interested in iconic American apparel brands,” said Blair Dunn, GM, Old Navy Franchise. “Through local partners we have immediate access to a deep understanding of the marketplace and consumer needs.”
The three additional Old Navy stores are targeted to open in the Manila area in the second half of this year.
Old Navy is partnering with Stores Specialists to open the stores, which already operates Gap brand and Banana Republic stores in the Philippines.