PITTSBURGH — Giant Eagle is looking to ease the fears of consumers concerned about risig food costs by promising not to raise prices on hundreds of items through the holidays.
"Increases in commodity costs for corn, wheat and soybeans continue to contribute to rising food prices, and are compounded by additional factors such as fluctuating energy costs and drought," said Giant Eagle SVP marketing Lisa Henriksen. "Our Low Price Lock program will help Giant Eagle customers manage through this uncertainty during the holiday season, and make it easier to plan gatherings and budget-friendly meals with prices on many popular everyday and seasonal items locked, or in some cases reduced. Our Low Price Lock is yet another way for consumers to save by shopping at Giant Eagle."
The Low Price Lock item list includes a combination of national brands such as Heinz, Jif and Pillsbury alongside Giant Eagle brand products from many store departments including meat, produce, deli, dairy, grocery, seafood, bakery, frozen and prepared foods, and health and beauty items. Even prices on flu shots and a popular cell phone have been locked, through Jan. 2, 2013.