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GMCR, DPS unite Snapple with Keurig single-cup brewing systems

WATERBURY, Vt., and PLANO, Texas — Green Mountain Coffee Roasters announced that Dr Pepper Snapple Group's Snapple iced teas soon will be available in K-Cup and Vue packs for GMCR's Keurig single-cup brewing systems.

GMCR and DPS said Snapple K-Cup pack iced teas will be offered in a variety of at-home and away-from-home channels for Keurig brewer consumers in the United States and Canada in spring 2013. Vue packs will debut later next year.

"We are always looking for innovative new ways to bring our great brands to our consumers, and we think the Keurig brewing system will do exactly that with Snapple," DPS SVP brand marketing Regan Ebert said. "Through our relationship with GMCR, we're making Snapple teas available in an exciting new format that will introduce us to new occasions and bring new fans to the Snapple trademark."

GMCR president and CEO Lawrence Blanford added, "We're happy to welcome Snapple to our family of Keurig brewed iced beverages — a leader in the premium ready-to-drink tea category. The world's most popular beverage brands continue to see value in aligning with our Keurig single-cup brewing systems and, in turn, further our effort to offer unsurpassed choice to meet a broad range of consumer taste preferences for every beverage occasion. With the addition of Snapple to our family of valued partners and brands, we're thrilled to make available an even wider selection of well-known, quality brew over ice beverages to choose and enjoy at the touch of a button."

 

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