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Grocery group makes 'Retail Sense' of marketing

TAMPA, Fla. — Retail Sense, a marketing software company, has entered into a multi-year contract with Associated Wholesale Grocers, a retailer-owned cooperative serving over 2,500 retail stores, to implement its IntelliSence marketing resource management solution.

“AWG is focused on supporting our retail members with their strategic position in the marketplace,” said Steve Arnold, SVP merchandising and marketing for Associated Wholesale Grocers. “With IntelliSense software we gain unprecedented access to merchandising and historical data, improving our ability to track and measure our vendor programs.”

The IntelliSense marketing resource management tool identifies marketing activities for AWG’s retail outlets in 24 states. The integrated system eliminates redundancy and manual labor to improve promotional planning, vendor negotiations, and program execution.

In addition, IntelliSense offers dashboards personalized for AWG team members to view campaign calendars, task lists, and milestone dates. The ability to review data across departments with relevant reporting tools increases cost management and speeds marketing decisions.

“Through the IntelliSense MRM software, the marketing efforts of AWG’s seven regional divisions will be better aligned for greater consistency and quality,” said Tom O’Reilly, president and CEO of Retail Sense. “We look forward to working closely with AWG to enhance the communications and collaborations between their marketing, merchandising, internal departments and retailers with measurable results.”