Groupon has expanded its fashion and apparel footprint with its acquisition of Ideeli, a leading online flash fashion retailer, for $43 million in cash.
Ideeli was founded in 2007 and its members number in the millions.
“We are thrilled to add Ideeli and their team to our company,” said Groupon CEO Eric Lefkofsky. “Ideeli extends our fashion presence and brings great relationships with many of the top brands in apparel. Our customers have a demonstrated appetite for these offers, and by broadening our reach in this space Groupon is even better positioned as the place you start when you want to do or buy just about anything, anytime, anywhere.”
Ideeli also brings a growing mobile presence and expertise in the flash sale shopping space with considerable room for growth.
“Groupon’s brand, reach and vision as an ecommerce destination make it a tremendous place to continue to grow our company,” said Ideeli CEO Stefan Pepe. “We look forward to bringing the great deals we offer to Groupon customers.”
Ideeli will maintain its headquarters in New York and will continue to operate as a separate website.