BENTONVILLE, ARK. — Sam's Club is hoping to keep its members in good spirits this holiday season, by launching a guide to help them with preparing for the home, entertaining and gift giving. In addition, Sam’s Club has enlisted an all-star squad of "Cheer Guides," national experts in decorating, entertaining and charitable giving who will inspire members with creative, fun ideas that ease the stress of the holiday season.
“As our members stretch every dollar to provide cheerful holiday occasions this year, Sam’s Club will lift spirits with fresh, seasonal solutions at a value that our members can cheer about,” said Charles Redfield, chief merchandising officer for Sam’s Club. “By stocking each aisle with quality seasonal décor, exceptional entertaining items and unique and exciting gift selections from now through December, Sam’s Club can give every member the cheerful holiday memories they deserve this year.”
The Cheer Guides include Brooke Peterson, an expert in DIT entertaining and gifting; chef Chris Hammer, a member of Sam's Club's chef brigade; Ericka Lassiter, of the Off te Field Players Wives Association, who will offer charitable giving ideas.