As Little League Baseball and Softball turns 75, the Heinz has been named the league’s official condiment and will play a role in upcoming events.
“We are excited to welcome Heinz into the Little League family," Little League VP of Marketing and Strategic Partnerships Liz DiLullo Brown said. "Little League strives to find partners who not only fit our mission, but also meet the needs of our local leagues and their families. A concession stand staple, Heinz is one of the most recognizable names in the industry, and their products have been a part of baseball and softball for generations. We look forward to working with Heinz to make this a successful relationship."
The company will be featured at the Little League Baseball World Series, which runs through Aug. 24 in South Williamsport, Pennsylvania and is running TV adds on ESPN networks airing the event.
“Both Heinz and Little League have a long-standing history of bringing enjoyment and happiness to families,” Heinz Ketchup Brand Manager Joe Giallanella said. "We're excited about the opportunity to work with Little League. We share their commitment to inspire young athletes to reach their potential on and off the field."