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H&M adds Parisian flavor to fall line

H&M is collaborating with Parisian designer Isabel Marant on a fall line, inspired by her signature style, featuring clothing and accessories for teenagers, women and for the first time, men.

The retailer will roll out the collection Nov. 14 in approximately 250 of its stores worldwide.

“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour," says Marant. "I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality."

“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection,” says Margareta van den Bosch, creative adviser at H&M.

Born and raised in Paris, Marant started customizing her own clothes while still at high school. A graduate of the Studio Berçot, Marant worked her way up the fashion system starting with a jewelry line. She then added knitwear and finally launched her eponymous collection in 1994. Today she runs an internationally successful string of boutiques worldwide.

H&M has more than 104,000 employees and approximately 2,800 stores in 49 markets, including franchise markets.