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Huggies taps former Miss Universe as new spokesperson

DALLAS — Huggies has tapped former Miss Universe Zuleyka Rivera as its latest brand ambassador. Rivera will be promoting Huggies' new diapers and wipes.

"This past year has been filled with some amazing moments, like the birth of my son, Sebastian," Rivera said. "Parenting has been full of surprises — the good, the bad and the messy. That's why I rely on Huggies diapers and wipes to help us pass any test and keep Sebastian clean and dry."

Huggies will be leveraging social media in the advertising campaign, broadcasting a series of webisodes featuring the former beauty queen and her son on the brand's Latino Facebook page.

"Zuleyka is just like so many other parents out there — juggling a busy career and even busier role as a mom," said Lizette Williams, Huggies senior brand manager, multicultural at Kimberly-Clark. "We're thrilled to partner with her and help share her everyday experiences with Sebastian and tips and advice with other parents everywhere."