At its Smarter Commerce Global Summit in Tampa, IBM announced ‘IBM ExperienceOne,’ a new integrated portfolio of cloud-based and on premise offerings that help clients quickly deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices.
Built on best practices working with more than 8,000 organizations worldwide, IBM ExperienceOne delivers a set of pre-defined engagement solutions delivered with IBM consulting services and powered by its leading WebSphere Commerce, Customer Digital Experience and Enterprise Marketing Management software.
“Smarter Commerce is about helping clients continuously reinvent themselves around the customer experience,” said Craig Hayman, General Manager, industry cloud solutions, IBM. “IBM ExperienceOne provides a secure and simplified portfolio — including innovation from more than 1,200 partners — to help clients design and deliver more valuable customer engagements. With cloud, on premise and hybrid options, IBM ExperienceOne quickly scales to engage every customer in the moment while protecting their privacy.”
IBM ExperienceOne draws on innovation from IBM research as well as more than $3 billion invested in organic development and acquisitions such as Sterling Commerce, Tealeaf, Coremetrics, Unica, DemandTec, Xtify and most recently Silverpop, a provider of cloud-based personalized marketing solutions. It is delivered with market-leading consulting, agency and system integration services from the IBM Interactive Experience practice, as well as the company’s $100 million investment to open 10 IBM Interactive Experience labs and add 1,000 employees to help clients deepen engagement through data-driven design.
As part of today’s news, IBM added new and enhanced software capabilities that support three of the new engagement solution sets:
- Understand your customers: At the heart of this solution set is IBM’s newly integrated Digital, Behavioral, Social Media and Predictive Customer analytics offering to help clients identify real-time trends based on internal and external customer data. It features new mobile analytics that can replay individual user sessions on both Android and iOS device apps, enabling marketers and commerce professionals to pinpoint the exact moment when a customer decided to browse, buy or abandon a transaction.
- Maximize sales, profit and loyalty: This solution set helps clients quickly act on insights and maximize customer value using IBM's enhanced omnichannel merchandising capabilities.
- Deliver empowering digital experiences: As the gateway to each customer touch point, this solution set is supported by enhancements to IBM’s customer digital experience software. The real-time offer engine automates personalization across the customer experience at scale, increasing engagement, satisfaction and sales.
IBM also introduced three new cloud business solutions to give clients more flexibility in how they buy and deploy IBM ExperienceOne. These solutions combine consulting services, IBM ExperienceOne software and cloud infrastructure powered by SoftLayer, an IBM company. They include:
- Customer data as a service: Enables clients to combine disparate customer data from internal and external sources to improve marketing performance and revenue growth.
- Customer analytics as a service: Helps organizations quickly identify new customer trends, anticipate future behavior and suggest next best actions to deepen engagement.
- Digital commerce as a service: Allows business leaders to deliver exceptional digital experiences and accelerate time to market for a range of customer engagement solutions from order capture through fulfillment.
Leading specialty retailer American Eagle Outfitters is one of many organizations using IBM's analytics capabilities to better understand their customers as individuals, helping to ensure that every interaction is an exceptional brand experience.
“American Eagle Outfitters is a deeply customer centric company, and we lean heavily on IBM’s customer experience management solution to clearly understand real customers’ experiences, and then work to identify, understand, and remove pain points,” said Joe Megibow, SVP and general manager omnichannel, American Eagle. “With IBM’s solutions, we can deliver higher quality experiences for our customers, resulting in more relevant engagements and improved brand loyalty.”