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Ikea Canada launches interactive catalog

BURLINGTON, ON — Ikea Canada has given its 2013 catalog an interactive makeover. When holding a smartphone or tablet over a page, users are able to access films about Ikea products, experience 3D models, look behind closed doors with an x-ray function or change the curtains and get creative. To access the bonus material, users must download the Ikea App to smartphones or tablets.

In addition to the new, interactive features, For the first time, Ikea Canada will be posting a selection of preview pages from the catalog on Pinterest, so that people can find a page and Pin their favourite kitchens, bedrooms, bathrooms or living rooms, granting them the opportunity to win Ikea gift cards for Pinning.

"With the 2013 catalog, we have packed in lots of new interactive features, 300 new products and the latest design trends that truly inspire the imagination," says Madeleine Löwenborg-Frick, public relations manager for Ikea Canada. "We want our customers to interact with our Catalogue and experience our products in a unique and creative way."