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JCPenney awarded for top customer service

PLANO, Texas - JCPenney announced that, for the third consecutive year, it was ranked number one among department store retailers in the Customers' Choice survey released by the NRF Foundation and American Express.

According to the company, the positive results are due to its CustomerFIRST initiative. Launched in 2008, CustomerFIRST is a comprehensive customer service training program that empowers every associate to make customers their top priority and provide an easy, exciting and engaging shopping experience to more than half of America's families who shop at JCPenney each year, the company said.

"Customer service is a key point of differentiation for JCPenney, and earning this honor for the third consecutive year validates the progress we have made toward our vision of becoming America's favorite shopping destination," said Myron Ullman, III, chairman and chief executive officer of JCPenney. "We know there is a correlation between highly satisfied customers and increased sales, and our 150,000 associates continue to work every day to build deeper, more enduring relationships that give customers the confidence to shop with us more often and spend more when they do."