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JCPenney gets a 'Joe Fresh' look

PLANO, Texas — JCPenney is boosting its store-in-store offerings by adding 700 Joe Fresh in-store boutiques to its department stores in April 2013.

Joe Fresh, which is a Canadaian fast-fashion brand, will also be featured on JCP.com.

JCPenney has announced similar partnerships with Levi’s and other denim brands to augment its current Sephora and MNG by Mango in-store offerings, among others. JCPenney's goal under new CEO and former Apple exec Ron Johnson is to launch two or three shop-in-shops per month with a goal of reaching 80 to 100 by 2015.

For its first quarter, JCPenney reported an adjusted net loss of $55 million or 25 cents per share. Comparable-store sales for the first quarter declined 18.9%.