NEW YORK JCPenney announced that it is partnering with The Salvation Army once again to help bring holiday gifts to children and senior's in need through the Angel Giving Tree program.
"In the first year of introducing this program online, nearly 40,000 Angels from across the country were adopted last Christmas," said Thomas Nealon, group executive vice president. "Now, more than ever, customers want to make a difference during the holidays. JCPenney has made it easier for customers to give back in a meaningful way and we feel confident that support for those less fortunate will only continue to grow."
To generate greater awareness for online adoptions, JCPenney said it will air new television spots inviting the public to give back this holiday season by supporting the many Angels who might not otherwise receive a gift this year. The marketing campaign will also incorporate social networking through a customized Facebook application that allows JCPenney fans to access the Angel Giving Tree website as well as adopt, share their stories and invite others to join the cause without ever leaving Facebook.