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Jo-Ann courts back-to-school market

With back-to-school season underway, Jo-Ann Fabric and Craft Stores is looking to drive student traffic to its stores with an exclusive savings offering for qualified students between now and July 31.

“Student Discount Month at Jo-Ann is an exclusive savings event where qualified students will find the best value of the year on the products they love most,” said Bryan Kipp, director, marketing, at Jo-Ann. “Student Discount Month is the perfect opportunity for students to get ready for the upcoming school year whether they’re looking to stock up on the basics or grab some decor items to create a one-of-a-kind dorm room or locker.”

Throughout July, qualified students will receive 20% off their total purchase (including regular-, sale-priced and clearance items) when they present a valid student ID card, college acceptance letter or recent report card. Students must be 14 or older. This offer is valid in-store only.

Throughout the year, Jo-Ann offers qualified students a 10% discount on every purchase, every day. To enroll in the Student Rewards Program, students should visit Guest Services at their local Jo-Ann store or sign up online at Joann.com/student-program.html.

Jo-Ann Fabric and Craft Stores operates more than 830 locations in 49 states.