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Jo-Ann marketing head to assume merchandising responsibilities

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores has named Riddianne Kline SVP chief marketing and merchandising officer.

In addition to retaining her current responsibilities overseeing both marketing and advertising for Jo-Ann, Kline will assume responsibility for the merchandising, product development and inventory management groups.

"Riddi's knowledge of the fabric and craft industry, proven leadership skills, and customer-centric approach make her the perfect fit for this role," said Travis Smith, chief executive officer and president of Jo-Ann Stores. "Her contributions to both Jo-Ann and the industry provide a great foundation as she drives the organization to the next level."

Since joining Jo-Ann in 2002, Kline's accomplishments include revamping the company's advertising program, overseeing the internal integration of the Joann.com business, leading digital and mobile initiatives, and developing a formalized consumer insights and research function within the marketing department. Kline most recently served as senior vice president and chief marketing officer.

Kline currently serves on the board of directors for the Craft and Hobby Association, and is a graduate of The University of Texas at Austin where she earned a bachelor's degree in journalism. She and her husband, Andy, have two children.