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Kardashians look for more branding with Sears eyewear line

LOS ANGELES — The Kardashian sisters (Kim, Kourtney and Khloé) have expanded their retail empire with the addition of eyewear to their collection at Sears. Manufactured by Jupi Corp and Inspecs USA, the Kardashian Kollection Eyewear hit stores in July.

"It was only natural for eyewear to be the next product launch for the Kardashian Kollection brand. Our designs capture a wider clientele from those who are simple and structured in style to fashion risk takers. We're very proud and excited for this launch." said Bruno Schiavi, fashion designer and president of Jupi Corp.

The optical collection consists five styles and will be offered in a total of nine different colors and will retail for $139.99 for both optical and prescription sunglasses, and will be available at 300 Sears Optical stores nationwide.