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Kensie launches online shopping site

NEW YORK Apparel brand Kensie has launched its e-commerce site, offering customers with the brand's full collection, as well as items from its Kensiegirl line.

The site provides trend features on current looks with the Kensie spin, a blog reflecting Kensie culture, and the "I feel pretty" function allowing users to share their idea of pretty, the company said.

"Historically, our site has been a great creative tool to showcase the kensie brand. Changing to an ecommerce site takes kensie to the next level," said Eric Karls, president of Kensie. "The e-commerce site further expands our reach, providing additional access to Kensie products."