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Kettle Brands adds baked chip to lineup

SALEM, Ore. — Kettle Brand has added toasted snacks to its portfolio of all-natural snacks. New Kettle Brand Bakes are toasted rather than kettle-cooked and contain 65% less fat than Kettle’s fried chips. They contain no trans fats, no artificial colors or flavors, and no preservatives.

Kettle Brand Bakes are the only baked potato chip on the market made from slices of real potato seasoned with natural, savory flavors. Competitive baked crisps are made using dehydrated potato pulp and flakes.

The new chips are available in five flavors: three classic Kettle favorites (Hickory Honey Barbeque, Sea Salt & Vinegar and Sea Salt) plus two new flavors (Cheddar & Roasted Tomato and tangy Sour Cream & Onion).

The product, which comes in new bold packaging that includes appetizing taste cues and visuals of whole slices of real potato, is available in 4 oz. bags for a suggested retail price of $3.39.