Keurig Green Mountain has appointed José Octavio Reyes Lagunes, retired vice chairman of The Coca-Cola Export Corporation, to its board of directors.
"We are very pleased to add an executive of Mr. Reyes’ caliber to our board of directors,” stated Norm Wesley, Keurig’s chairman of the board. “José’s significant experience in the cold beverage industry and his global perspective make him an ideal addition to the Board of Keurig as we look forward to the introduction of our Keurig Cold beverage system and to growth opportunities outside of North America for both our Keurig Cold and our Keurig hot beverage systems."
Reyes will be a Class I director with a term that expires at the company’s 2015 annual meeting where he will stand for election by stockholders. Reyes’ appointment increases the composition of Keurig’s board of directors to 12 members, 11 of whom are independent with diverse experience from companies including Fortune Brands, American Express, Kellogg Company, Credit Suisse Group AG and Proctor & Gamble.
Prior to his most recent role at The Coca-Cola Export Corporation, which he had held since 2012 and where he was responsible for mentoring system leaders around the globe and leading efforts to implement key initiatives of The Coca-Cola Company’s 2020 Vision, Reyes served as president of the Latin America Group of The Coca-Cola Company from 2002 to 2012. Reyes began his career with The Coca-Cola Company in 1980 at Coca-Cola de México as manager of strategic planning. In 1987, he was appointed manager of the Sprite and Diet Coke brands at corporate headquarters in Atlanta. Reyes moved to Brazil in 1990 as marketing director for the Brazil division and subsequently was named marketing and operations VP for the Mexico division. Reyes then became deputy division president for the Mexico Division in 1996, and was named its president later that year.
Reyes holds a bachelor of science in chemical engineering from the Universidad Autónoma de México and a master of business administration (MBA) from the Instituto Tecnológico de Estudios Superiores de Monterrey, both in his native Mexico. He currently serves on the boards of directors of MasterCard Worldwide, Coca-Cola Hellenic Bottling Co., Comex Paints and the Papalote Children's Museum in Mexico City.