As the start of the school year gets closer, Kids Foot Locker has joined forces with Los Angeles Clippers point guard Chris Paul, widely known by fans, media and fellow athletes as CP3, to promote the store’s line of Jordan products.
A new commercial, produced by BBDO and slated to start airing on children’s networks Aug. 8, features Paul taking photos with young basketball players wearing Jordan gear.
"Fans are always stopping me and asking to take pictures with me, so I thought the concept of this commercial was unique and funny," said Chris Paul. "It's a great way to show that Kids Foot Locker can help students and athletes look and feel their best as they prepare for a new school year and new athletic seasons."
The timing of the commercial is aimed at grabbing kids’ and parents’ attention as school gets closer.
"As summer winds down, back-to-school shopping is in full force," Foot Locker’s EVP marketing, Stacy Cunningham, said. "Like every year, Kids Foot Locker is ready to welcome students back with the most popular styles and gear so they can look and feel their best."
Kids Foot Locker is part of Foot Locker, a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand.