Kim, Kourtney and Khloé eye more opportunity with Sears

LOS ANGELES — Kim, Kourtney and Khloé Kardashian’s eyewear line available through Sears Optical is now available online as well as in stores.

The Kardashian Kollection Eyewear line was introduced at retail locations nationwide in July of this year and includes eyeglasses and sunglasses.

Shoppers who visit the Sears Optical online boutique will be able to choose from eight Kardashian Kollection Eyewear pieces in six colors. The collection has round, square and cateye frames available in black, brown, tortoise shell, gold, silver and nickel. All sunglasses will be sold with a non-prescription sun lens with UV protection, featuring clear plastic anti-reflective lenses.

"The addition of the Kardashian Kollection Eyewear to stores nationwide has appealed to both new and existing customers. We're thrilled to make the collection accessible to more shoppers," said Lana Krauter, president of Sears Apparel and SVP of Sears Holdings. "Providing an option to purchase online was essential in ensuring the availability to reach the Kardashian brand fan base."

The Kardashian Kollection Eyewear sunglasses will retail for $99.99 and the eyeglass styles will retail for $119.99. The Sears Optical online shopping boutique will provide free domestic shipping and, for a limited time, offer a free eyewear case with every purchase. The collection can be viewed and purchased at The sisters already have an apparel and accessories line as well as a bath and bedding collection available at Sears.

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