HOFFMAN ESTATES, Ill. — Kmart announced that it is launching the Latina Smart Fund in celebration of National Hispanic Heritage Month. Promoted through Kmart's Latina Smart Facebook page, the Latina Smart Fund will award $25,000 in scholarships to graduating high school seniors and/or students currently enrolled in college, technical or trade schools.
"Kmart recognizes education is a passion point within the Latino culture," said Nydia Sahagun, multicultural marketing director, for Sears Holdings. "Through the Latina Smart Fund, we aim to further engage and empower the Hispanic community that represents some of Kmart's most loyal customers."
Between Sept. 15 and Oct. 31, eligible candidates can apply for the Latina Smart Fund scholarship by either submitting a 750 to 1,000 word essay or uploading a two minute video of themselves answering a topical question to Kmart's Latina Smart Facebook page. The top 50 contestants, or most "Liked" entries, will be rated by the Latina Smart Ambassadors (Blogueras) based on criteria such as originality, style, and enthusiasm. The top 20 selections will then advance to the final round where a panel of experts in the areas of business and education will choose one $10,000 scholarship recipient and three $5,000 runner-up awards. For more information, please visit www.facebook.com/latinasmart.