Kohl’s has further endeared itself to residents of America’s Dairyland with a sizable donation to the Children’s Hospital of Wisconsin.
The retailer has donated $3.7 million throughout the next three years to continue support of the Kohl's Cares Grow Safe & Healthy Program, which is designed to make Wisconsin kids and families aware of safety risks in and out of their homes, and the necessary steps to avoid injury. The donation comes from Kohl’s philanthropic arm, Kohl’s Cares, which sells special merchandise, including plush toys and books, and donates 100% of the net profit to benefit children’s health and education initiatives nationwide.
The Kohl’s Cares Grow Safe & Healthy Program is a multiplatform, interactive, community-based program that teaches children at different developmental stages how to stay safe in their environments. Program components include “Keep Spriggy Safe,” a free mobile app, an interactive Mobile Unit and stationary digital kiosks at community gathering places.
"Kohl’s Cares and Children’s Hospital of Wisconsin share a commitment to children’s health and education, and we are honored to continue our partnership and work to keep Wisconsin families safe and well,” said Bevin Bailis, Kohl’s SVP, public relations and communications. “We are very proud of the Kohl’s Cares Grow Safe & Healthy Program and are inspired by the impact the program continues to make in the Milwaukee community and beyond.”
Kohl’s Cares donation will support enhancements to the mobile app and website, KohlsSafeandHealthy.com, expanded mobile tour community outreach, digital kiosk installations and a new educational partnership with the YMCA in Southeastern Wisconsin and Fox Valley. The Kohl’s Healthy Kids: It’s Your Move! exhibit area at Betty Brinn Children’s Museum, sponsored by Kohl’s Cares and Children’s Hospital, also will be refreshed and updated.
“With Kohl's generous donation, we can continue to offer this valuable program while honoring Kohl’s long-standing partnership and joint commitment to keeping our community safe and healthy," said Bridget Clementi, Children's Hospital of Wisconsin director of Community Health Services. "The Kohl’s Cares Grow Safe & Healthy Program has received positive feedback since it launched last year. We’re excited for the opportunity to expand it so much further."
Since 2000, Kohl's Department Stores together with Kohl's Cares have combined to give more than $75 million to support charitable initiatives in the metro-Milwaukee area, including more than $12 million to Children's Hospital of Wisconsin to help improve the health and safety of local children.