AddThis

Kohl's "goes for Gold" with Olympian campaign

MENOMONEE FALLS, Wis. — Olympic gold medalists Dara Torres (swimming), Mia Hamm (soccer) and Lindsey Vonn (skiing) will star in Kohl's latest marketing campaign. Debuting on March 19, the new campaign titled “Shop to Win,” follows each of the three female athletes as they experience Kohl’s extensive fashion assortment, world-class brands and incredible value, the company said in a press release. It is the first time Kohl’s has used Olympic athletes in its marketing efforts.

“We are excited to launch the spring “Shop to Win” marketing campaign, featuring three world-class female Olympic athletes,” said Julie Gardner, Kohl’s EVPand chief marketing officer. “The campaign depicts shopping as a sport and captures the emotion felt when women search for, and find, great deals for themselves and their families. We are confident this will resonate with women who are seeking great style at a great value.”

Torres, Hamm and Vonn were shot for their own unique haul videos during recent shopping trips. In these videos, each woman is filmed in several departments throughout the store and showcases her favorite items and the great deals she found. The videos are available at http://www.facebook.com/kohls beginning March 27.

Torres is an American swimmer and a twelve-time Olympic medalist. She was the first U.S. swimmer to compete in five Olympic Games. At age 41, she became the oldest swimmer ever to earn a place on the U.S. Olympic team. She has won 14 national championships.

Hamm is a retired American soccer player. She scored more international goals in her career than any other player, male or female, in the history of U.S. soccer. She was on the women’s national team from 1987-2004, during which Team USA won gold at the 2004 Summer Olympics. She was inducted into the National Soccer Hall of Fame in 2007.

Vonn is an American alpine ski racer on the U.S. Ski Team. She has won four World Cup championships, and is only one of two women to have done so. In the 2010 Winter Olympics, she became the first American woman to win the gold medal in downhill skiing. Vonn has also won five consecutive World Cup season titles in downhill, and she is one of only five women to have won World Cup races in all five disciplines of alpine skiing.

© 2014 Retailing Today. All Rights Reserved.