NEW YORK — Kroger has selected Oracle’s Agile Product Lifecycle Management (PLM) for Process to establish a platform for continually improving the customer experience. The supermarket operator will use the solution to integrate and streamline all aspects of product development, including managing specifications, suppliers, formulations, packaging and labeling, compliance, and quality.
Oracle’s Agile PLM is designed to help companies to shorten cycle times, increase sales and reduce risks associated with innovating new products. Kroger is implementing the solution as part of its “Customer 1” strategic initiative mission by which the company is transforming business operations to improve the customer experience and deliver the highest quality products and services.
“At Kroger we are continuously searching for ways to better serve our customers and believe that Oracle’s Agile PLM for Process will enable our organization to deliver even more on our Customer 1st mission,” said Payton Pruett, VP corporate food technology for Kroger.
Kroger selected the Oracle solution based on deep functionality for grocery operations, including the ability to support all of the different types of food and non-food products offered within their stores. The chain also required a solution provider that offered a complete end-to-end suite of integrated applications and that demonstrated the ability to continue to innovate and enhance grocery solutions.