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L.A. Rite Aid ATMs set for branding

ATM company Payment Alliance International announced Thursday that it would be partnering with Los Angeles-based SchoolsFirst Federal Credit union to brand ATMs at Rite Aid locations in the city.

Some 109 ATMs will be emblazoned with the credit union’s color and logo, and members will be able to use them without incurring an ATM fee. PAI, which owns, the ATMs, will operate and maintain them.

 “We are grateful to be able to help SchoolsFirst serve the educational community of Southern California and their families,” PAI’s SVP, Gregory W. Mercer, said.

PAI ATMs can be found in about 1,500 Rite Aids in the U.S.