Lands’ End plans to leverage San Francisco-based Secret Sauce Partners’ Fit Predictor service to improve the online shopping experience.
Fit Predictor finds a customer's best fit in seconds using existing data, without the need for physical measurements. For new customers without a Landsend.com shopping history, the service can predict the best fit based on the customer's sizing with other brands. The service is currently being utilized with Lands' End dresses, skirts, pants and jeans, as well as knit and woven tops among select customers.
"We're constantly seeking new and innovative ways to improve our customer service — from offering the right merchandise and style to the best fit. Anything that can provide added ease and convenience to our customers' shopping experience is worth exploring," said Edgar Huber, CEO and president of Lands' End. "Plus, finding the perfect fit provides greater confidence in the online shopping process and it improves efficiency for the customer and Lands' End."
Fit Predictor is already employed in 10 global markets including the United States and supports more than 3,000 brands and 40 million unique users per month. The technology had been proven to increase conversion and reduce returns.
"Using existing data from retailers, we've created a service that helps customers find the right fit, reduces barriers to online shopping and decreases returns. It works in seconds without the need for customers to enter any data," said Zoli Piroska, founder and CEO, Secret Sauce Partners. "Fit Predictor's new data-driven approach to fit, including a private, non-invasive user experience that doesn't use any measurements from people or products, sets it apart and is the reason it has been adopted by tens of millions of consumers. In the end, it's a service that benefits customers as much as it benefits retailers."