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Lay's to roll out chocolate-covered potato chip

Lay's will be introducing Lay's Wavy Potato Chips Dipped in Milk Chocolate next week, according to a report from USA Today.

The chips, priced at $3.49 for a 5-oz. bag, will only be sold at Target for a limited time through the holidays. If the product is successful it could become a permanent fixture on store shelves, according to Ram Krishnan, VP marketing at Frito-Lay.

"When you try something drastically different, you have to walk before you can run," Krishnan said. "We wanted to test our way through this before we go big."

If consumers do latch on to chocolate-covered chips, it would allow the company to try other flavor combinations like white chocolate and peppermint, he said.