Remember the Oscar Mayer Wienermobile? Well, the brand is offering a chance for people to “lease” the hot dog on wheels for eight hours via Twitter.
Participants must use hashtag #Tweet2Lease, and one winner will be chosen to get chauffeured around town for eight hours on the Wienermobile by the vehicle's drivers, known as Hotdoggers.
"Being the first car available for lease exclusively on Twitter was far too big a distinction to go to any old sedan or sport-utility vehicle," said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer. "Only a 27-foot-long hot dog on wheels, the Wienermobile, would do."
The promotion will be a supported by a Wienermobile "car commercial" that will be posted to the Oscar Mayer YouTube channel and promoted through paid advertising placements, social-media seeding and public-relations efforts.
The Tweet2Lease sweepstakes will run through Feb. 7. In addition to the Wienermobile lease, the Tweet2Lease winner will also receive a $500 cash prize.
Click here for official rules, and check out the video.