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Levi's names SVP of wholesale for the Americas

SAN FRANCISCO — Levi's announced that it has appointed Paul Zadoff as its new SVP wholesale commercial operations for the Americas. In this role, Zadoff will be responsible for developing and implementing effective strategies to drive long-term sustainable revenue growth, as well as ensuring the integration of a consistent consumer experience across the brand's wholesale commercial operation channels in the Americas.

Most recently, Zadoff served as VP global sales for Patagonia where he was responsible for the brand's global wholesale, retail, e-commerce and direct channels, as well as, Patagonia's international subsidiaries. Previous to Patagonia, Zadoff led the global footwear product creation engine for Li Ning, based in Beijing, China.