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Limited expanding footprint in California by 30%

COLUMBUS, Ohio — The Limited on Friday will open a 4,300-sq.-ft. store in Westfield Galleria Mall, Roseville, Calif., one of four new locations the chain will open this year in California. The women’s apparel retailer is also completely remodeling a fifth, representing 21,000 gross sq. ft. of new retail space in the Golden State.

"California is an important market for The Limited, ranking in the top 10 in the country," said Linda Heasley, CEO, The Limited. "With the opening of these new stores, we are expanding our footprint in the state by 30% and enhancing the shopping experience for our California consumer."

With more than 240 store locations nationwide, The Limited has recently undergone a significant brand overhaul that includes a revitalized in-store shopping experience. Each new or remodeled store will feature a modern motif with taupe walls, white shelving and red accents on the ceilings. Welcoming lounge areas await shopping companions and expanded fitting rooms facilitate one-on-one styling with customers.

"We really listened to consumer feedback to enhance The Limited experience in our stores, beginning with a focus on customer service, atmosphere, and striking aesthetics to inspire fashion," said Heasley.

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