MOORESVILLE, N.C. — At its annual conference in Mooresville, N.C., held Tuesday, Lowe's executives are prepared to talk growth and the transformation from retailer to a "home improvement company."
“We are in the process of transforming Lowe’s from a home improvement retailer to a home improvement company -- a company committed to delivering better customer experiences across the entire home improvement spectrum, by pulling together the best combination of possibilities, support and value for customers wherever and whenever they choose to engage," said CEO Robert Niblock in a prepared statement. "By enhancing our customer experience, we will drive long-term sales growth, increase profitability and enhance shareholder value."
During the investor conference, senior Lowe's executives will focus on the strategic investments and critical decisions made in 2011, according to the company.
Lowe's also revealed its fiscal year 2011 guidance, which includes:
Total sales expected to increase 2% to 3%, including the 53rd week of the year;
Comparable-store sales decline about 1%; and
Store openings totaling about 25 stores in 2011.