Macy’s courts back-to-school shoppers on social media

NEW YORK — Macy’s is getting social, and that’s the place to be when reaching out to potential shoppers who are getting ready to go back to school. 

The retailer is offering students an interactive shopping experience that allows them to connect with one another and stay current on the latest trends and events. To drive traffic into its brick-and-mortar and e-commerce site, the retailer is complementing savings on popular brands with social programs, Facebook and Twitter sweepstakes, family-oriented activities and a charitable partnership with Reading Is Fundamental.

“Macy’s is a favorite destination during the back-to-school season,” said Martine Reardon, Macy’s CMO. “Whether buying on a budget or looking for the brands you love, Macy’s is your one-stop shop for everything needed to head back in style. In addition to great fashion, we’ve also added exciting partnerships with hit television series, music acts and style-setters to add even more fun to the Macy’s shopping experience for our customers.”

Macy’s is courting the college crowd with a landing page that offers them “a crash course in dorm essentials” such as bedding and bath to décor and organization must-haves. The page offers students inspiration, shopping tips and a printable checklist with a simple click and allows them to create and share wish lists with their Facebook and Twitter networks or via e-mail. Students are also encouraged to text DORM to 62297 or on the page between now and July 31 for a chance to win a $500 Macy’s gift card. 

Macy’s is courting parents of younger students as well with a first day of school photo sweepstakes on its Facebook page. The retailer is encouraging parents to upload photos of their children, ages 5 through 10, on their first day of school for the chance to win a $500 Macy’s gift card. The sweepstakes runs from Aug. 13 through Sept. 11. Five winners will be chosen. 

The retailer has also designated Saturday, Aug. 10 as Teen Vogue Back-to-School Saturday, a one-day shopping event marketed at the back-to-school crowd. At select Macy’s locations nationwide, consumers can shop will being treated to sweets and music. Shoppers who spend $50 in the Mstylelab department will receive a MINI emergency kit jam-packed with necessities like lip balm, mints and a sewing kit while supplies last. Customers can also enter for a chance to win a trip to New York City, including an mstylelab shopping spree and a style consultation with a “Teen Vogue” Style Expert at

Macy’s and Reading Is Fundamental are partnering for the 10th year and deliver its 10 millionth book to children in need through the Be Book Smart campaign. The campaign invites Macy’s customers coast-to-coast to give $3 to help provide a book for a child in their local communities. Now through July 21, customers who make a $3 donation to RIF will receive a coupon for $10 off an in-store purchase of $50 or more, and Macy’s will donate 100% of every $3 ticket to RIF.

Click here to see additional events and promotions that will take place in July. 


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