NEW YORK — Never to be outdone during the holiday season, Macy’s Herald Square has unveiled its new “World’s Largest Shoe Floor,” featuring more than 250,000 pairs of women’s shoes in a new 63,000-sq.-ft. space on the second floor.
The $400 million renovation project boasts luxury shoe shops, a designer shoe salon, shoe closets inspired by New York City’s trendiest neighborhoods and a new coffee, champagne and chocolate bar. The project, which spans the iconic flagship’s entire second floor, also offers a nod to the building's history. The windows have been renovated and made visible to the public for the first time in decades.
The selection of shoe brands includes Stuart Weitzman, RACHEL Rachel Roy, Dolce Vita, Vince Camuto, Lucky, Sperry, Nine West, I.N.C., Lauren, Nike, Puma, Keds, Clarks and Naturalizer. New shops from Calvin Klein, Coach, Michael Kors and Cole Haan round out the selection in the designer shoe salon and 29 new vendors will be located on the second floor, including French Sole’ Juicy Couture, L.A.M.B., La Fenice, Seven for All Mankind and Truth or Dare by Madonna. Prices range from $49 to $1,600 and sizes range from 5-12.
In conjunction with the renovation project, Macy’s introduced a new Macy’s Herald Square app to assist customers in navigating the Shoe Salon, as well as the rest of Macy’s Herald Square. In addition to the app, employees are equipped with state-of-the-art mobile scanning devices that give them access to inventory and allows them to determine the availability of a given size and style instantly. The floor also features 21 LCD monitors and four LED screens showcasing key trends, brands and styles, as well as Macy's iconic brand imagery.
The Herald Square Café serves varieties of Starbucks Reserve coffees, champagne from Moët & Chandon, hand-crafted chocolates by Vosges Haut-Chocolat and an assortment of menu items. The café spans 1,434 sq.-ft. and seats 45. A grand clock fashioned after the original timepiece that overlooks Broadway Blvd. overlooks the communal champagne tasting table.