Macy’s, Inc. is looking to NYC & Company, a marketing, tourism and partnership organization for New York City, to help the retailer co-brand its new Herald Square Visitor Center as an official New York City information center.
As part of renovation plans for Macy’s flagship Herald Square store, the Macy’s Visitor Center will now be upgraded with NYC & Company’s technology, information, and ticketing services for New York City attractions. With the renovation, Macy’s Visitor Center has been re-imagined as a state-of-the-art space with dynamic information screens, concierge terminals, and digital touch-screen kiosks with Google Maps functionality.
“We are very pleased to collaborate with NYC & Company on an innovative customer service venture that will cater to the international and domestic shopper within a department store,” said Terry J. Lundgren, chairman, president and CEO. “The renovation of Macy’s Herald Square creates a unique platform to enhance the customer shopping experience and store environment. With the 6 million tourists visiting Macy’s Herald Square annually who make this store one of the most shopped and visited sites in New York City, a co-branded visitor center is a testament to the worldwide popularity of both Macy’s and New York City as leading destinations for visiting tourists.”
In 2011, Macy’s, Inc. announced a four-year, $400 million renovation to its corporate flagship. Begun in 2012, the renovation is expected to be completed in 2015 and increase the Herald Square store’s selling space from 1.1 million to 1.2 million sq. ft.