CENTURY CITY, Calif. Twentieth Century Fox Television announced that Robert Marick, EVP of the newly created Fox Consumer products will lead a team of senior executives charged with strategically exploiting the company’s vast array of blockbuster television and feature film properties through consumer products, retail partnerships and licensing initiatives.
“Fox boasts a world-class television and film line-up that includes everything from 'The Simpsons' and 'Glee' to some of the biggest film properties in history like Avatar and Ice Age. Fox properties have huge consumer appeal and with the new strategy in place we are confident that we can take the business to new levels,” said Marick. “With our portfolio of powerhouse brands and virtually unlimited opportunities to grow our business, we needed nothing less than the smartest and most strategic executives in place. I am thrilled with the team we have assembled and I am confident they will help us to take our newly titled Fox Consumer Products division to unparalleled success.”
To head the global brand management team, Marick has tapped Pam Kunick-Cohen as its new SVP. Ricardo Crespo has been named SVP global creative. Gary Rosenfeld has been name SVP new media, who will continue his role overseeing Fox’s portfolio of video game projects and managing the division’s games development staff. Lora Cohn will serve as VP toys and social expressions and Virginia King will serve as VP fashion and home.