Mars Advertising has made changes to its team of shopper marketing experts in an effort to capitalize on a year during which the company expanded its portfolio of high profile clients and reported “solid” growth.
"MARS is always keeping a pulse on the industry's top performers in an effort to build upon our existing talented staff," said CEO Ken Barnett. "We are excited to welcome these new Martians to our team and look forward to leveraging their collective knowledge and expertise to support future success of the agency as well as our clients evolving needs."
Scott Reid is joining the Mars Detroit office from the Toronto office as the new executive creative director and will also be part of the creative leadership team where he will work with clients like Chobani, Campbell Soup Company and Pepperidge Farm. Previously, he led the Mars Toronto Office and oversaw the creative product for clients including Truvia, Shopper's Drug Mart and Canadian Tire.
Theresa Lyons is assuming leadership of the Mars retail consultancy as SVP. Prior to this role, she served as VP, strategic planning and has 20 years of experience working with companies like Nestlé USA, Abbott Nutrition and the Clorox Company.
William Rozek will join the company as CFO and a member of its executive leadership team to continue the company's trend of rapid expansion and financial success. Prior to joining Mars, Rozek held the CFO position at Budco.
Craig Tokusato, the former SVP of marketing and category business team leader for Diamond Foods and strategic business unit leader for the Clorox Company, will be joining the team as a marketing consultant, focusing on development of a comprehensive ecommerce strategy in collaboration with the company’s digital team.
Lisa Golloher the previous director of strategic planning at TracyLocke, where she worked with brands and retailers like Dick's Sporting Goods, Pepsi, MillerCoors and Nike, will assume the role of director of strategic planning in the New York City office. As a key member of the agency team, she will collaborate with the client leadership, retail consultancy and creative teams to develop a framework for strategic solutions and nurture positive relationships with clients.
Lisa Bradley-Mitchell has worked with organizations like Xerox and MetLife. In her new role as director of people and culture, she will manage the strategy, design and implementation of a new training curriculum and development program that will benefit employees.
Founded in 1972, Mars Advertising is an international shopper marketing agency with 11 office locations throughout North America and the United Kingdom and more than 300 employees.