Mattel has elevated company veteran Tim Kilpin to the role of EVP, international. Kilpin will be responsible for advancing the company’s international presence and leading its growth in emerging markets throughout Asia, Europe and Latin America.
“As our presence in markets outside the United States continues to grow, it’s critical to ensure that we have a strong, experienced leader overseeing Mattel’s international business,” said chairman and CEO Bryan G. Stockton. “International sales make up about half of Mattel’s total annual revenue, and our goal is to increase that number steadily over the next few years. With his deep creative experience, his knowledge of the toy industry and his intimate familiarity with Mattel’s portfolio of brands, Tim is singularly qualified to lead our international division and to oversee our growth into emerging global markets.”
Kilpin has held a variety of leadership roles with Mattel. Most recently, he served as EVP, global brands team for boys and girls, a role to which he was appointed in 2011. Prior to that, he served as GM and SVP, Mattel Brands. He served as GM and SVP for the girls, boys and games groups from Nov. 2008 to Feb. 2010, and for the boys group from Oct. 2005 to Nov. 2008. Additionally, he served as SVP, marketing, from 2003 to 2005.
Previously in his career, Kilpin was employed by The Walt Disney Company, where he served as EVP of studio franchise management. He began his career with Mattel in 1984, having held numerous marketing positions, including EVP and GM of the then character brands business unit.
“I’m honored to have been selected to lead Mattel’s international division, alongside a strong and talented leadership team,” said Kilpin. “More than 95% of the world’s children live outside the U.S., and Mattel — with its leading portfolio of brands, products and characters — is uniquely positioned for global growth and expansion.”
Kilpin will continue to serve as a member of Mattel’s executive leadership team, reporting to chairman and CEO Bryan Stockton.