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Maybelline has a new face

Maybelline New York has chosen model Marloes Horst to be the new face of the brand. Horst joins a roster of spokeswomen, including Christy Turlington and Emily DiDonato.

"Marloes embodies the Maybelline New York woman with her passion for makeup and her New York City energy and ambition," says Jerome Bruhat, global brand president of Maybelline New York.

The Dutch model has lit up the runway for Prada, posed for the infamous Pirelli calendar and is a Victoria's Secret regular. Currently, she is the face for the DKNY 'Be Delicious' fragrance and has also recently posed for the Sports Illustrated 50th Anniversary issue. Horst has been featured on the covers of magazines such as Vogue, Harper's Bazaar, Elle, L'Officiel and Jalouse and has been seen in advertising campaigns for Calvin Klein, Stella McCartney, Carolina Herrera, H&M, Valentino, Ralph Lauren, DKNY, Tommy Hilfiger Denim and Kenzo.

She will make her Maybelline New York debut in print and television advertising campaigns this month.